New York Medical and Vascular Care

https://nymvcare.com

New York Medical and Vascular Care

NYMVCare is a leading provider of multi-specialty medical services, staffed with highly skilled board-certified physicians across specialties including internal medicine, cardiology, vascular medicine, urology, podiatry, and more. Despite their exceptional care and four strategic locations across New York City, NYMVCare struggled to effectively connect with patients through their digital platforms.

The Challenge

NYMVCare faced three critical challenges:

1. Limited Online Visibility: They struggled to reach and engage patients digitally across their multiple locations.
2. Ineffective Branding: Their existing branding failed to reflect their professionalism, expertise, and wide range of specialties.
3. Disconnected Communication: Potential patients found it difficult to understand the breadth of services offered, hindering engagement and trust.

The Solution

DapraLab partnered with NYMVCare to address these challenges with tailored solutions:

1. Brand-Driven Website Development: Applying NYMVCare’s existing brand guidelines in a strategic way, DapraLab created a sleek, user-friendly website that showcases their expertise and caters to patient needs.
2. Client-Centric Interface: The new website emphasizes accessibility and professionalism, presenting services in an intuitive and engaging manner.
3. AI Chatbot Integration: A custom AI chatbot was added, enabling patients to schedule appointments, ask questions, and learn about NYMVCare’s services efficiently.

The Results

DapraLab’s solutions delivered measurable success, driving significant improvements across key areas:

1. Google Business Profile Performance:
   • Searches: 2,778 (↑1,283) – Enhanced visibility in local search results.
   • Views: 32,964 (↑4,823) – Increased exposure to potential patients.
   • Actions Taken: 5,287 (↑130) – Boosted engagement through calls, directions, and website clicks.
2. Listings Performance:
   • Listing Score: 598 (↑64) – Improved accuracy and consistency of business information across directories.
   • Citations: Increased from 137 to 254 – Strengthened search visibility through more mentions online.
3. Website Performance (Google Analytics 4):
   • Active Users: 8,125 (↑6,904) – Significant growth in unique visitors.
   • Sessions: 10,043 (↑8,536) – Increased overall website activity.
   • Page Views: 16,908 (↑14,025) – Higher interaction with website content.
   • Engaged Sessions: 5,515 (↑4,620) – Improved user engagement with the site.
4. Traffic Sources:
   • Organic Search Traffic: 6,742 (↑630.44%) – SEO enhancements driving significant traffic growth.
   • Referral Traffic: 174 (↑815.79%) – Boosted credibility through external links.
5. Social Media Performance:
   • New Posts: 184 (↑137) – Consistent, active social media presence.
   • Engagements: 19 (↑17) – Improved interactions on posts.
   • Reach: 585 (↑409) – Greater brand visibility across social channels.
6. Reputation Management:
   • Positive Reviews: 52 – Strong positive feedback from patients.
   • Average Rating: 4.8 – Reflecting exceptional care and service.

The Impact

With a transformed digital presence, NYMVCare now effectively connects with patients across all locations. The new website and AI chatbot offer a seamless experience, while measurable improvements in online visibility, engagement, and reputation position NYMVCare as a trusted leader in multi-specialty care.
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