Retail and events
Shields Flowers & Events
Connecting a legacy floral brand with modern digital discovery.
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The operating need
The digital presence needed to communicate the quality and history of an established floral and events business while helping customers discover products, services, seasonal content, and clear contact or ordering paths.
What DapraLab connected
- Website experience and product discovery
- Search-focused article planning
- Seasonal and service content
- Marketing strategy and campaign coordination
- Clear contact and ordering paths
The impact
A clearer system for the customer journey.
The work aligns brand presentation, search content, and customer actions around a more consistent digital storefront. Performance totals remain off the public page until source properties, reporting dates, and exact metric definitions are verified.
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