Brand and digital platform
Burning Bush
Building a brand foundation and digital home from the ground up.
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The operating need
The business needed a cohesive identity that could support both an umbrella brand and product-focused communication. The website and content system had to explain that structure clearly while creating a recognizable visual foundation.
What DapraLab connected
- Brand identity and guidelines
- Website information architecture and development
- Messaging and copy support
- Photography and visual content
- Video and podcast production support
The impact
A clearer system for the customer journey.
DapraLab created a shared identity and digital foundation that the business could use across its website, content, and future communication. No unverified performance totals are attached to this story.
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