Nevins Drugs

https://nevinsdrugs.com/

Nevins Drugs

DapraLab helped Nevins Drugs rebrand and go fully digital—launching a HIPAA-compliant website, fresh signage, and a short-form content strategy. In 90 days, they grew from zero traffic to 400+ weekly visitors and 1.2k monthly video views, earning real recognition in their Brooklyn community.

The Challenge

• Outdated look & feel – logo, signage, and website hadn’t been refreshed in years.
  
• Zero digital footprint – no website traffic, no social channels, no brand consistency.
• Fragmented customer journey – offline experience (storefront) looked nothing like the limited online presence they had.

The Solution

• Phase	Key Actions	Timeframe
  Brand Diagnosis	Stakeholder workshop, competitive scan, audience personas	Week 1
  Identity Redesign	• Sleek, trustworthy logo (modern mortar-&-pestle motif)• Medical palette — **Green #23A887	Blue #0B5EAF
  Website Overhaul	• WordPress build (Elementor)• HIPAA-secure contact & Rx-refill forms• Blog module• ADA compliance tweaks & schema markup	Weeks 3-4
  SEO Quick Wins	Metadata rewrite, local pack optimization, high-intent keyword set (“Brooklyn pharmacy,” “24-hr Rx refill”)	Weeks 3-4
  Physical Signage	LED front-lit fascia sign + window decals to mirror digital palette	Weeks 4-6 (20 days concept → install)
  Content Engine	• Reels/TikTok/Stories (2-3 posts / week)• Trustworthy, community-first voice• Shorts outperforming: 1.2 k monthly views	Ongoing

The Results

Client reaction: “People walk in saying they ‘recognize the logo from Instagram’. We finally look like the modern pharmacy we are.” – Nevins Drugs Owner

The Impact

1. Identity first. Locking a trustworthy logo & palette created instant recognition everywhere it appeared.
2. Seamless journey. Patients meet the same brand at the curb, on Google, and inside the store.
3. HIPAA-ready web stack. Secure forms build patient confidence while capturing refill requests 24/7.

Data-driven content. Short, local-health-tip videos match what Brooklyn audiences actually watch.