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The Snapshot Report is a marketing needs assessment that uncovers a business’s performance in seven key categories: business listings, reviews, social media, website, advertising, SEO, and eCommerce.
Listings are foundational for a business to succeed in today’s online world. Therefore, it is critical to have your information accessible and accurate. New customers may become frustrated with incorrect information, and you lose them to the competition.
See how your business is performing on Google Search and Maps. Google Insights in Listing Builder provides you with a valuable glimpse of your activity, including How customers find your listing. Where customers find you on Google. What customers do once they find your listing.
Sync your business info to Google Business Profile, Facebook, and Twitter. From there, you quickly establish accurate business listings on more than 35 reputable sites. Improve your chances of getting found online. Drive customers to your businesses by generating accurate locations on popular navigation systems. Quickly change your hours and contact info whenever there’s a change to your business details. Protect your listings against manipulation by third parties.
Monitor the accuracy of your listings on the three data aggregators—Data Axle, Foursquare, and Neustar/Localeze—that are referenced by over 300 sites. Build accurate business listings on the four major data aggregators. Improve the likelihood that potential customers find your business in local searches. Generate hundreds of online citations. Fix inaccurate business info at the root of the problem.
Easily create a mobile-responsive business listing that is optimized for local search. Drive more traffic to your website. Display your store hours and contact info so it’ll be easier for people to find your business. Design and share coupons to generate revenue.
A strong presence is the first step toward success. With Listing Builder, your clients are getting the most essential set of tools they need to start building their online reputation. And after you give it to them—for free!—they’ll need more of your solutions to take their marketing to the next level.
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
The Snapshot Report is a marketing needs assessment that uncovers a business’s performance in seven key categories: business listings, reviews, social media, website, advertising, SEO, and eCommerce.
The Snapshot Report is a marketing needs assessment that uncovers a business’s performance in seven key categories: business listings, reviews, social media, website, advertising, SEO, and eCommerce.