Small business owners in NYC, listen up! Your online presence is more important than ever, and one key aspect of that presence is your listings.
Listings are those little snippets of information about your business that appear online when someone searches for your business name or related keywords. They can include your address, phone number, website, hours of operation, and even reviews. Having accurate and consistent information across multiple platforms can help customers find your business more efficiently and make it more likely that they will trust your business.
According to a study by BrightLocal, 85% of consumers trust online reviews as much as personal recommendations. That’s right, people trust the opinions of strangers on the internet just as much as they trust the opinions of their friends and family. This highlights the importance of having positive reviews on platforms like Google and Yelp, as they can significantly influence a consumer’s decision to visit or purchase from your business.
In addition, according to a report by Google, businesses with accurate and complete information on Google are twice as likely to be considered reputable by consumers. So when people search for your business and see that your information is accurate, it gives them confidence in your business.
A study by Bing found that four out of five consumers use search engines to find local information and that half of those searches lead to an in-store visit within 24 hours. This shows the importance of having your business listed on search engines in order to be found by potential customers.
A survey by Infogroup found that 29% of consumers would switch to a competitor if they couldn’t find the information they were looking for online. This highlights the importance of ensuring your business information is accurate, complete, and easy to find.
And lastly, a study by Yext found that businesses that manage their listings on multiple platforms see an average of 12% more business than those that only manage them on one. So by managing your listings across multiple platforms, you increase the chances of being found by potential customers.
These statistics and facts show that listings are crucial for small businesses. They help to increase visibility and credibility and can significantly influence a consumer’s decision to visit or purchase from your business. As a small business owner in NYC, it’s essential to ensure your listings are accurate and consistent across all platforms and to actively manage your reviews.
Small business owners in NYC, are you tired of managing your online listings on your own? Look no further than DapraLab, your one-stop shop for digital marketing. One of the services we offer is Listing Sync and Listing Distribution.
Listing Sync lets you easily keep your business information accurate and consistent across multiple platforms. With just one update, your information is automatically updated on all platforms, saving you time and ensuring that customers have the most up-to-date information about your business.
Listing Distribution takes it one step further by actively submitting your business information to various directories and platforms, increasing the chances of your business being found by potential customers. With DapraLab’s Listing Distribution service, you can rest easy knowing that your business is being promoted across the internet.
Written by Mohamad EL Chawli, CEO of DapraLab
January 15, 2023