In the world of advertising and brand awareness, a social media campaign ticks off all the items on the checklist. It’s an interactive marketing tool a brand can utilize to communicate with its audience. Social media campaigns are known to boost sales and brand awareness. At DapraLab, the brand is always guaranteed to get the content, quality, and results utilizing the newest technologies in marketing strategies. Here are 10 amazing social media campaigns that inspired us at DapraLab!
Following the blast that shook Beirut on August 4th, many celebrities and public figures united in their efforts to put out aid campaigns in an effort to raise money to help the victims of the explosion. Perhaps the most widespread one was that of Zuhair Murad’s, Lebanon’s very own internationally acclaimed designer, who launched an initiative selling limited edition t-shirts, titled Rise from the Ashes, donating all profits to Beirut-based NGO Offre Joie. As soon as it launched, celebrities like Shakira, Kourtney Kardashian, and Adriana Lima were photographed rocking the t-shirt on Instagram. It quickly took over the internet and sold out almost immediately, proving just how successful the campaign was.
American professional basketball player Stephen Curry, nicknamed the greatest shooter in NBA history, naturally has a cult-like following on social media, regularly promoting content for brands he has partnered with. His campaign for Brita to promote their water filtering pitcher was a major success. His post was viewed over a million times and the accompanying Youtube video, which featured a video skit and a catchy song alongside Youtuber Rudy Mancuso, was streamed over 18 million times.
With over 4 million views and 10,000 comments, it’s safe to say actress Emma Watson’s campaign speech in the United Nations promoting the political, social, and economic equality of the sexes went viral. During her speech, Watson promoted HeForShe, an organization launched by UNWomen promoting feminism and males to engage in an active role to remove “social and cultural barriers that prevent women and girls from achieving their potential.”
Watson followed up the speech by engaging with fans and followers on Twitter, answering questions regarding feminism and her role in the HeforShe movement, while ending every tweet with the hashtag #HeForShe, creating over one billion conversations on social media.
Source: Consequence of Sound
When it came time to promote the luxury music festival, organizers did not hold back in hiring models to advertise for it on social media. Celebrities and models like Kendall Jenner, Bella Hadid, and many others took part in posting about the festival on Instagram more than once, with bikini pictures and photos of them lounging around on exotic islands.
Approximately 5,000 people bought tickets and ended up going to the festival, ranging from $500 to $12,000 each. Unfortunately for them, the promised legendary festival turned out to be a scam.
Unlike many celebrities, Oprah Winfrey prompted a product she actually uses, and in turn, created millions of dollars in profit for her and for the company. When Winfrey launched her campaign pairing with Weight Watchers, a weight loss and wellness program, it came as no surprise to many of her loyal fans. She had been open about her struggle to lose weight and maintain a healthy relationship with food. This encouraged her audience to buy their frozen meals and sign up for a membership, boosting sales by 4.6 million dollars.
Apple went big in their Distractingly Good campaign in 2016 by signing with both Drake and Taylor Swift. The first video, featuring Swift, surprises viewers when she falls off the treadmill singing Drake’s Jumpman a little too hard. Following Swift’s appearance, Drake tags along while attempting to bench press, an embarrassingly singing along to Swift’s Bad Blood, in a video that has over 8 million views on Youtube. Following the release of the campaign, Drake’s iTunes sales reportedly went up by 431 percent.
In partnership with Fashion Trust Arabia, many notable artists and fashion designers such as Rami Kadi and Elie Saab showcased their support for artists on Instagram in their #StandWithCreatives campaign, aiming to spread awareness about local talents and promote business in the region in the turbulent times the covid-19 pandemic brought along. The hashtag aimed to encourage designers to post their work on social media and get recognition as well as exposure from the community.
Alongside a couple of other famous Tiktokers and Youtubers like Charli D’Amelio, Ashley Tisdale urged people to stay home and prevent the spread of Covid-19 in March 2020. They did so by launching a dance hashtag on TikTok, called #distancedance, and in turn, Protector & Gamble donated to Feeding America for the first 3 million views. The hashtag currently has over 17 billion views and 1.7 million iterations.
Despite the singer’s record-breaking career in the media industry, Rihanna expanded her success even further with the launch of her Fenty brand. Covering a wide range of products such as makeup and lingerie, Rihanna marketed Fenty as a brand that would exclude no one, and made so clear in the social media campaign, featuring women of all shapes and sizes, with hijabis and black women alike. After its launch, the label was appointed one of Time Magazine’s best inventions of 2017. Thanks to Fenty, Rihanna was able to make it to the Forbes' list of richest self-made women for the first time ever in the year 2020.
Merely 48 hours after launching the campaign on Instagram, #InMyCalvins generated 1.6 million Twitter mentions, a record number in terms of social media engagement. The campaign letter became one of the top trends on Facebook later on, and Calvin Klein reported an increase in sales following the launch. It’s unclear why the ad became so successful, but even years later, the hashtag is still being used.