Shields Flower and Events NYC

https://shieldsflowersnyc.com

Shields Flower and Events NYC

Shields Flowers NYC, a 140-year-old boutique flower and event company, has long been a trusted name among high-end businesses, luxury residentials, and traditional New York City establishments. However, their digital presence failed to reflect their rich legacy and high-end appeal.

The Challenge

Despite their prestigious history, Shields Flowers NYC struggled with:

• An outdated website that did not showcase their professionalism or luxury identity.
• A lack of cohesive branding to resonate with their upscale clientele.
• An insufficient digital presence that failed to communicate their legacy and quality of service.

The Solution

DapraLab partnered with Shields Flowers NYC to revitalize their brand and digital presence:

1. Brand Identity Creation: Through in-depth interviews with the owner and research into their legacy, we crafted brand guidelines, including a refined color palette and a new logo that honored their 140-year history.
2. Website Redesign: We developed a sleek, modern website that highlighted their professionalism, luxury offerings, and legacy. The website was optimized to appeal to their high-end target audience.
3. Digital Marketing: We implemented a tailored SEO strategy to boost organic traffic and ensured their online presence was optimized for local and global search.

The Results

Shields Flowers NYC saw measurable improvements:

1. Increased Google Profile Performance:
   • Impressions reached 184,585 (+123,190).
   • Engagements rose to 2,864 (+1,285).
   • Leads grew to 391 (+176).
2. Enhanced Website Traffic:
   • 4,817 active users and 5,495 sessions.
   • 9,824 page views with improved user engagement metrics.
3. Traffic Sources: Strong performance from direct and organic search, highlighting the effectiveness of the SEO strategy.

The Impact

With a revitalized brand and an optimized digital presence, Shields Flowers NYC now confidently represents its legacy and high-end appeal online. The results have driven increased visibility, stronger engagement, and a surge in new customer leads.